Updated: May 11
A Company's logo is obviously an important expression of its overall brand identity. The original logo was designed by one of our founders, StJohn Miall. We didn't have a 'tag line' to start with but went for 'Developing SD Capability' after the Rio+10 summit in Johannesburg in 2002. That's the one Australia effectively boycotted and the idea of 'SD" being generally understood as 'Sustainable Development' died with it. So we pivoted to 'Sustainability Partner' which is obviously much better and has stood the test of time.